- 设计导读
- ※ Multiple applications
- 关键字：贺卡设计多样性-Multiple applications 来源：上海企业画册设计公司 发布日期：2008-02-29 18:28
- The designs included Structural Greetings have a lot to off to advtertising ,
marking and communication in their entire flied ,especially in Marking Mix campaigns,
where communication ,advterising and produt’s promotion ,brands and services are all complementary ,and presentation and image take
a fundamental role.When a new product or service is released in the market ,it must to
be presented in its entire splendor ,dazzlingly original means of communication must be
used ,designed especially for the occasion ,emphasizing the attributes of the product.
In other cases ,it might be necessary to divulge some type of event or social art .
In such cases,communicative elements need to show off their charm and ingenuity to
achieve a high level of attendance and transmit exclusivity and difference.
Similarly ,in the field of promotional marketing ,communtication options can be
diversified with powerful weapons:the development of new formats and the quality
finishing touches.Moreover ,a considerable number of the proposals included in
Structural Greetings come from self-promotion campaigns carried out by studios or other design professionals who want
make themselves known and attact clients.Some of these are presented as Christmas
cards, since Christmas’ season is one of the most opportune times of the year for
that type of campaign.Image is the most important aspect in activities classifiled
as corporate branding . A company or institution is defined ,explained and introduced
by its corporate image . Therefore , this sort of project should be unique and demand
their own individual research.
These are just some examples of the multiple possibilities and applications of the projects
featured in Structural greetings.Nevertheless, the spectrum is much broader almost unlimited
and its success equally depends on design professionals’ creativity and on the budget of
their clients.
